<p>Frequently asked question (FAQ) pages are often overlooked in lieu of other website additions, like product pages, or general company needs, like hiring and product integrations.</p>

<p>While all these resources benefit a business, creating an asset that allows customers to find their own answers is invaluable. Between the cost savings self-service options bring and the customer satisfaction that comes with fast support, you shouldn&rsquo;t overlook FAQs.</p>

<p>In this guide, we&rsquo;ll go over the basics of FAQs and answer common questions about this self-service tool. Here&rsquo;s a quick look at everything we&rsquo;ll cover:</p>

<ul>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#What%20is%20an%20FAQ%20page?">What is an FAQ page?</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Why%20are%20FAQ%20pages%20important%20to%20have?">Why are FAQ pages important to have?</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#FAQ%20page%20examples">FAQ page examples</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#How%20to%20create%20an%20FAQ%20page:%208%20best%20practices">How to create an FAQ page: 8 best practices</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#FAQ%20page%20template">FAQ page template</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#FAQs%20about%20FAQ%20pages">FAQs about FAQ pages</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Do%20more%20with%20your%20FAQs">Do more with your FAQs</a></li>
</ul>

<h2 id="What is an FAQ page?">What is an FAQ page?</h2>

<p>A frequently asked questions page&mdash;or an FAQ page for short&mdash;is a key part of a knowledge base because it addresses your customers&rsquo; most common questions and is useful at all stages of the customer journey. FAQs start with a question and then provide a concise answer.</p>

<p>While many think of FAQs as a basic list of questions and answers, some businesses incorporate them into a single section when&nbsp;<a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/data-driven-path-building-great-help-center/" rel="noopener noreferrer" target="_blank">building a larger help center</a>. The help center functions as a comprehensive knowledge base that empowers customers to independently find solutions.</p>

<p>Within a&nbsp;<a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/knowledge-base-article-template/" rel="noopener noreferrer" target="_blank">knowledge base template</a>, FAQs can function as standalone articles. For example, businesses can incorporate the question &ldquo;How do I set up a password?&rdquo; into a longer series such as &ldquo;How to set up your account.&rdquo;</p>

<h2 id="Why are FAQ pages important to have?">Why are FAQ pages important to have?</h2>

<p>FAQs are important for a few reasons, including:</p>

<ul>
	<li><strong>Accessibility:</strong>&nbsp;Links on an FAQ page guide users through your website, helping them find the information they need at any time.</li>
	<li><strong>Accuracy:</strong>&nbsp;The FAQ page should be a single source of truth, offering customers answers to general questions.</li>
	<li><strong>Affordability:</strong>&nbsp;When customers can get answers themselves, they don&rsquo;t have to rely on customer service agents. This ultimately lowers payroll costs.</li>
</ul>

<p>The purpose of an FAQ page is to provide quick answers to common questions that your business can anticipate. Companies should continuously expand this resource as they acquire more data.</p>

<p><strong>&ldquo;Having an FAQ page is a way to be more proactive and predictive with what your customers or clients are going to need help with. It&rsquo;s also an opportunity to point people in the direction you want them to go. If there&rsquo;s something you want to make sure they see, an FAQ is a great place to put it.&rdquo;</strong></p>

<p><strong>&ndash;Maddie Hoffman, director of self-service and automation at Zendesk</strong></p>

<h2 id="FAQ page examples">19 FAQ page examples</h2>

<p>Before you build your own FAQ page, you should know what features to include.</p>

<p>We rounded up a selection of 19 FAQ examples with unique characteristics&mdash;such as user experience (UX), design, and additional self-service offerings&mdash;that make these pages especially successful.</p>

<ul>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#AdEspresso">AdEspresso</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Adobe%20Creative%20Cloud">Adobe Creative Cloud</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Airbnb">Airbnb</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Airtable">Airtable</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Ancestry">Ancestry</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#DoggieLawn">DoggieLawn</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Etsy">Etsy</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Fabletics">Fabletics</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Liquid%20Death">Liquid Death</a></li>
</ul>

<ul>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Mailchimp">Mailchimp</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#McDonald%E2%80%99s">McDonald&rsquo;s</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Microsoft">Microsoft</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Nintendo">Nintendo</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Upwork">Upwork</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Vrbo">Vrbo</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Wandering%20Bear">Wandering Bear</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#WhatsApp">WhatsApp</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Wistia">Wistia</a></li>
	<li><a data-garden-id="buttons.anchor" data-garden-version="8.76.2" data-interaction-type="link-inline-primary" href="https://www.zendesk.com/blog/the-best-faq-page-examples-and-how-to-make-your-own/#Zendesk">Zendesk</a></li>
</ul>